Crowd behaviour & human factors
Understand how people perceive, decide, move and respond in busy environments.
Discuss this service ↗CROWD SCIENCE · EVENT SAFETY · OPERATIONS
Understand people.
Optimise operations.
Improve experiences.
Led by Dr Aimee Eriksen, Crowd Consulting supports events, venues and public spaces through crowd science, operational experience and a practical understanding of how people move and behave.
People · Place · Operations
Evidence-ledGrounded in crowd science
Operationally informedBuilt around real-world delivery
People-centredSafer, more effective experiences
CONSULTANCY
Clarity for complex
crowd challenges.
Every environment is different. We help clients understand the interaction between people, place and operations, then turn that understanding into practical decisions.
Crowd flow, capacity & movement
Support informed decisions on capacity, circulation, ingress, egress, queues and pedestrian movement.
Discuss this service ↗Event feasibility & operational planning
Bring crowd considerations into the design and planning of events, venues and public spaces.
Discuss this service ↗Independent reviews & strategic advice
Provide an independent, evidence-informed perspective on plans, risks and operational decisions.
Discuss this service ↗Public space, Zone X & transport
Consider how crowds interact with transport interfaces, surrounding areas and shared spaces.
Discuss this service ↗Research, training & knowledge transfer
Make crowd science accessible through applied research, practical learning, briefings and workshops.
Explore training ↗CC+
PEOPLE
PLACE
OPERATIONS
OUR APPROACH
Good crowd planning starts with understanding.
Crowds are not simply numbers to manage. They are people making decisions in a particular environment, influenced by information, design, emotion and the actions of others.
Our approach connects the evidence of crowd science with the realities of planning and live operations, helping teams make proportionate, practical decisions.
Talk through a challenge ↗TRAINING & PROFESSIONAL DEVELOPMENT
Make crowd science
practical.
Build confidence in understanding how crowds think, move and behave, and how that knowledge can inform safer, more effective event planning and operations.
Training is designed to connect the principles with real operational questions, using accessible explanations, scenarios and practical examples.
Ask about training ↗TRAINING UPDATES
CC / LEARN
New training is on its way.
We are developing practical crowd science and event safety learning opportunities for professionals and organisations.
Be among the first to hear when new courses, workshops and professional development opportunities launch.
Register your interest ↗Email us to request updates. No course dates have been announced yet.
RESEARCH & INSIGHTS
Ideas into practice.
Research, observations and practical lessons for people responsible for events, venues, transport and public spaces.
EXPERIENCE & COLLABORATION
Past & present
clients.
A selection of organisations and events connected to our founder’s professional experience and consultancy work.
Logos represent experience across roles and projects, not necessarily direct contracts with Crowd Consulting. Inclusion does not imply endorsement.
ABOUT
Specialist insight.
Real-world experience.
Crowd Consulting was founded by Dr Aimee Eriksen, a crowd specialist, event safety professional and researcher with a PhD in Crowd Operations and 16 years’ experience managing operations at major events.
Alongside her consultancy work, Dr Eriksen is an Associate Lecturer in Event Safety at Manchester Metropolitan University. Her work brings together research, crowd behaviour and the realities of planning and live event delivery. Having worked across major sporting events and complex operational environments, Aimee focuses on translating evidence into clear, usable advice for the people making decisions.
Crowd Consulting is designed to be collaborative: drawing on specialist partners and associates where a project benefits from additional expertise.
Work with Aimee ↗
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Understand what the crowd needs to do, and what the environment makes possible.
THE CROWD CONSULTING PRINCIPLE
LET'S TALK
Have a crowd
challenge to solve?
Whether you're developing an event, reviewing a plan, planning training or exploring a complex movement issue, start with a conversation.
START A CONVERSATION
Tell Aimee what you're working on.
Share a little about your project and the questions you're trying to answer.
Email Aimee ↗Aimee@crowdconsulting.co.uk