CROWD SCIENCE · OPERATIONAL PLANNING · RESEARCH
Specialist consultancy in crowd movement, behaviour and operational planning. Combining research with practical experience to help organisations design, plan and manage safer, more efficient environments.
Specialist advice, applied research, professional training and speaking, informed by crowd science and extensive operational experience.
OUR EXPERTISE
From evidence-informed advice to live operations, research and knowledge sharing.
From video analysis and crowd management plans to event feasibility, operational reviews and live event control, Crowd Consulting offers a broad range of specialist services.
Analyse how people behave, move and respond in different environments through observations, video analysis and research. Identify behavioural patterns, challenges and opportunities to inform crowd management plans, operational design and decision-making.
Assess crowd movement, queues, capacity, ingress, circulation and egress to identify bottlenecks and improve operational performance. Recommend practical improvements to layouts, staffing, crowd management measures and the use of space.
Undertake feasibility studies and provide specialist operational planning advice from initial concept through to live delivery. This includes venue and route selection, the development of crowd management plans, and planning for public spaces, Zone X, transport interfaces and last-mile operations.
Provide independent, evidence-informed reviews of Event Management Plans, operational arrangements and proposed developments. Identify risks, challenge assumptions and provide clear, practical recommendations to improve safety, efficiency and operational effectiveness.
Provide experienced event control leadership, crowd safety oversight and live operational coordination for major events and venues. Support operational decision-making, communication and incident response before and during events.
Provide practical advice on how protective security measures interact with crowd movement, event operations and public spaces. Support proportionate planning and operational readiness, working alongside protective security specialists where appropriate.
Connecting crowd research with practical operational challenges.
Drawing on doctoral research in crowd operations and an academic connection with Manchester Metropolitan University, we contribute specialist crowd knowledge to research partnerships, funding bids and applied projects. We stay engaged with developments in crowd behaviour, movement and safety research, helping organisations translate emerging evidence into practical decisions.
Research partnerships and bids are developed with relevant academic and industry collaborators, subject to project scope and agreement.
Discuss a research collaboration ↗Specialist training & development
Research-informed learning in crowd science, crowd management and operational communication, including tailored workshops and professional development for teams and organisations.
Interested in future courses and workshops? Register your interest or get in touch to discuss a tailored session. Course dates have not yet been announced.
Discuss training ↗Speaking & industry events
Conference talks, panels, facilitated roundtables and professional events exploring crowd science, behaviour, operations, safety and efficiency. Sessions connect research findings with real-world operational experience.
Enquire about speaking ↗Founded by Dr Aimee-Louise Eriksen, Crowd Consulting works collaboratively with other specialist organisations and professionals, bringing together complementary expertise where projects require it.
Founder · Crowd Specialist · Researcher
With over 16 years of experience in major event operations, Dr Aimee-Louise Eriksen combines senior operational leadership with specialist expertise in crowd science, movement and behaviour. A former Race Director of the Manchester Marathon and Half Marathon, she has extensive experience planning and delivering complex events, including event control and live operational decision-making.
Her experience spans major sporting and cultural events, including the London Olympic Games, Wimbledon Championships, Ascot Racecourse, Reading Festival and Cheltenham Literature Festival. This breadth of experience brings insight into different event settings, audiences and operational challenges.
Alongside her event experience, Aimee supports multidisciplinary consultancy teams with crowd expertise for feasibility studies, operational planning and bid development. She is also a Crowd Movement and Operations Adviser to Ashton Flow, contributing specialist insight to projects involving stadia, venues and complex environments. Her PhD in Crowd Operations brings a research-informed perspective to how people move, behave and interact with their surroundings, and how operational arrangements can be improved.
Aimee is a member of the Institute of Place Management and an Associate Lecturer in Event Safety at Manchester Metropolitan University, connecting academic research with practical industry experience and translating crowd science into effective operational practice.
Work with Aimee ↗
Understand what the crowd needs to do, and what the environment makes possible.
THE CROWD CONSULTING PRINCIPLE
Working with major consultancy firms, multidisciplinary project teams, event organisers and venue operators, providing specialist crowd science, movement and operational expertise as an independent adviser or collaborator.
Specialist crowd planning and operational support for major events, venues and stadia, from early feasibility and design through to live delivery. Expertise includes crowd movement, ingress and egress, capacity planning, queue management, operational efficiency and spectator experience. We also provide event control leadership, independent operational reviews and practical crowd safety advice.
Understanding how people move, gather and interact within transport environments, public spaces and the wider areas surrounding major venues and events. We support pedestrian movement planning, peak demand assessments, crowd flow and the interaction between physical design and operational arrangements, helping teams develop safer, more efficient and practical solutions.
Crowd Consulting works independently and alongside major consultancy firms, multidisciplinary project teams and complementary specialists in people movement, design and operations. This includes providing crowd movement and operations advice to Ashton Flow, as well as working with Manchester Metropolitan University on research opportunities, academic collaboration and translating research into practical industry applications.
A selection of experience across senior event roles, consultancy projects and academic research.
Major event leadership & strategic development
Former Race Director, responsible for senior operational leadership, planning and delivery. Identified and developed a new finish line location and start area, creating the operational capacity to support the expansion and continued growth of the event. Also redesigned and managed the marathon exit point on the ground to enable more efficient post-event dispersal and reunification of participants with spectators.
Event control & transport operations
Experience supporting live event control and Zone X transport operations for international football fixtures and concerts.
Specialist consultancy
Crowd Movement and Operations Adviser to Ashton Flow, contributing specialist operational insight to projects involving stadia, venues and complex environments.
Feasibility & event development
Conducted a feasibility study for a proposed mass participation event, identifying and assessing a suitable host location, event venue and route to inform early planning and operational decisions.
Academic research
PhD research examining crowd behaviour, movement and operational methods across three major sporting event case studies, including Wimbledon.
Crowd Science Monthly: accessible observations and insights about how people think, move and behave in crowds.
Crowd Science Monthly
LET'S TALK
Whether you need specialist crowd movement advice, event control leadership, crowd safety support, a review of construction impacts or training, start with a conversation.
Share a little about your project and the questions you're trying to answer.
Email Aimee ↗Aimee@crowdconsulting.co.uk